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| Wednesday, February 27 |
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| 11:30 am – 5:00 pm |
SMG Charity Golf Tournament
Benefiting Reach Out and Read |
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| 6:00 – 9:00 pm |
Welcome Reception |
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| Thursday, February 28 |
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| 7:00 – 8:00 am |
Continental Breakfast |
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| 8:00 – 8:15 am |
Welcome, Introductions |
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| 8:15 – 9:45 am |
Joe Wheeler
The Science of Delight |
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| 9:45 – 10:15 am |
Break |
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| 10:15 – 11:45 am |
Executive Presentations & Discussion
Bill Guibor, COO
Hallmark Retail, Inc.
John Wright, Chairman and CEO
Pat & Oscar’s Restaurants
Lee Kennedy, Director of Staffing & Productivity
Belk, Inc. |
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| 11:45 am – 1:30 pm |
Luncheon |
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| 1:30 – 2:45 pm |
Polly LaBarre
Mavericks at Work |
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| 2:45 – 3:00 pm |
Break |
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| 3:00-4:00 pm |
Liz Murray
From Homeless to Harvard |
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| 6:30 pm |
Cocktails |
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| 7:00 pm |
Dinner |
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| Friday, February 29 |
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| 7:00 – 8:00 am |
Continental Breakfast |
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| 8:00 – 10:00 am |
Jim Gilmore
Authenticity: What Consumers Really Want |
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| 10:00 – 10:30 am |
Break |
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| 10:30 – 11:30 am |
Executive Presentation & Discussion
Kim Lopdrup, President
Red Lobster |
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| 11:30 – 11:45 am |
Closing Remarks
Andy Fromm, President & CEO, SMG |
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800.764.0439